About PROPELIQ
Weneversetouttobuildanagency.
Wesetouttosolveproblems.
Long before PROPELIQ existed, it started with curiosity. What follows is that story — told chapter by chapter.
Every story has a beginning. Ours starts long before there was ever a name.
At18,shewasn'tchasingentrepreneurship.
Priyanka simply wanted to earn enough to pay for the hobby classes her family couldn't comfortably justify. A few internships in content writing turned into freelance projects. Those projects turned into referrals. And somewhere along the way, marketing stopped being a way to earn extra income and became an obsession with understanding how businesses grow.
Every client presented a different puzzle.
Every project taught a different lesson.
That curiosity became the foundation of everything we do today.
Then, one evening in college, a second character walked into the story.
Twopeople.
Countlessexperiments.
Priyanka met Shariq during college, but PROPELIQ wasn't born overnight. For years, we experimented — small websites, Google Ads campaigns, projects worth ₹15,000 or ₹20,000. Whatever gave us the opportunity to learn.
During the day, we worked full-time jobs. At night, we returned home, opened our laptops, and worked until midnight or later. We didn't have an office, investors, or a roadmap — just a shared belief that every project was another opportunity to become better than we were yesterday.
Looking back, those years shaped us more than any course or certification ever could.
Years went by like this — quietly, patiently. And then, one month, everything shifted.
Amealat McDonald's.
A company Priyanka had once interviewed with reached back out — not to offer a job, but to become a client. Around the same time, three more businesses from the United States signed on.
For the first time, this no longer felt like a side project.
It felt like the beginning of something real.
Our celebration wasn't extravagant. It was a meal at McDonald's. Because it wasn't about the money — it was about realising that years of consistency, late nights and relentless learning were finally turning into something meaningful.
From that quiet dinner, growth stopped being a project. It became a practice.
Compounding · Quietly
Growth is what happens when small experiments never stop.
From a marketing engagement to an extension of the leadership team.
As our clients grew, so did the challenges they trusted us to solve. One defining moment came when we partnered with a SaaS startup at an early stage. What began as a marketing engagement quickly evolved into something much bigger — product strategy, customer success, sales conversations and growth planning.
That journey helped scale the business from the ground up to more than $600,000 in annual recurring revenue. Since then, we've helped businesses generate 17x+ ROAS, build predictable lead generation systems, and create scalable revenue engines across multiple industries.
Growth is never the result of one great campaign. It's the result of hundreds of thoughtful decisions made consistently over time.
$600K+
ARR built with an early-stage SaaS partner
17x+
ROAS delivered across paid programs
3 continents
Clients partnered with — US, UK, India and beyond
1 philosophy
Recommend the biggest impact — not the biggest package
But the more we grew, the more we noticed something quietly wrong with the industry around us.
Growth doesn't fit inside a template.
Over the years, we noticed a pattern. As agencies grow, many become more efficient by making every client fit the same process. Onboarding becomes standardised. Reporting becomes automated. Strategy becomes a template. Eventually, different businesses receive nearly identical recommendations. We don't believe growth works that way.
A healthcare company shouldn't be marketed like a SaaS business.
A first-time founder doesn't need the strategy of an enterprise scaling internationally.
Their growth strategy should reflect that.
No middlemen
No lost context.
When you work with PROPELIQ, you work directly with the people building your strategy. The same people analysing your data are the ones making optimisation decisions. The same people discussing your business are the ones executing the campaigns.
Our wider team supports content, design and development — but strategy and performance never get handed off through layers of account managers. That keeps communication faster, ideas sharper, and decisions grounded in what actually matters.
We measure success differently
Will this move the business forward?
We're not interested in chasing vanity metrics. Traffic means little without revenue. Leads mean little without customers. Clicks mean little without business growth.
Sometimes the answer means improving paid advertising. Sometimes it means fixing conversion bottlenecks. Sometimes it means changing the website before spending another pound on marketing. Whatever the answer is, we'll recommend what creates the biggest impact — not what fits inside a predefined service package.
That belief became the spine of everything — a philosophy carried into every engagement.
Growth isn't built by finding one winning campaign.
It's built by continuously experimenting, learning and improving. The best-performing businesses never stop testing — they don't abandon what's already working, but they never become comfortable enough to stop searching for what's next. Sustainable growth doesn't come from following trends. It comes from building systems that improve with every experiment.
No two businesses are the same
A healthcare company shouldn't be marketed like a SaaS business. A first-time founder doesn't need the strategy of an enterprise scaling internationally.
Curiosity is the craft
Every client is a new puzzle. We stay obsessed with understanding how businesses actually grow.
No middlemen, no lost context
The people analysing your data are the ones making the optimisation decisions and executing the campaigns.
Partners, not vendors
We intentionally take on few clients so we can be genuinely invested in each outcome.
Revenue over vanity
Traffic without revenue, leads without customers, clicks without growth — none of it counts.
Always experimenting
The best-performing businesses never stop testing. Neither do we — even on what's already working.
Principles don't run companies. People do. And this story has always had two.
You'll always talk to the people building your strategy.
Our wider team supports content, design and development — but strategy and performance stay with the founders. That's not a slogan; it's how PROPELIQ is deliberately structured.
Priyanka
Co-founder & Growth Strategist
"It started with curiosity — and it's still what drives every engagement."
Shariq
Co-founder & Performance Lead
"Growth isn't one winning campaign. It's hundreds of thoughtful decisions, compounded."
Strategy · Performance
Two people. One room. Every decision.
Which brings us, quietly, to today.
This is PROPELIQ
Notanagencybuiltaroundretainers.
Notaproductionlinebuiltaroundtemplates.
A small team of experienced strategists who care deeply about solving growth problems, thinking long term and becoming true partners to the businesses we work with. We intentionally work with a limited number of companies — because we'd rather build a handful of exceptional partnerships than hundreds of transactional ones.
Every client deserves thoughtful strategy.
Every business deserves someone invested in the outcome.
One experiment. One partnership. One growth story at a time.
"We'd rather build a handful of exceptional partnerships than hundreds of transactional ones."
— End of story · Beginning of yours